Collaboration brings added value
Author: Yiannis Kotoulas
Kirk & Kirk eyewear has agreed a deal with Positive Impact to provide a complementary bottle of Glaskar lens cleaning spray with every frame purchase made in the UK.
The promotion will run for a limited time period and comes as part of a drive on the part of Kirk & Kirk to enhance its value-added service.
Karen Kirk, creative director at Kirk & Kirk, which specialises in colourful frames, explained: ‘Not only is the cleaning spray superb but the packaging is colourful and totally on brand.’
Glaskar lens cleaning spray contains no perfumes or dyes, is vegan and contains 100% natural ingredients. It also utilises a free refill system which independent opticians can host in their practices as a way to encourage patients to visit regularly for top-ups.
‘Communicating the value of hand-made, independent eyewear to consumers is of paramount importance and by giving them a high-quality lens spray we are telling them to treat their beautiful eyewear with care and love,’ added Jason Kirk, managing director at Kirk & Kirk.