Dollond & Aitchison has signed a deal to join in Tesco's Clubcard scheme.
The high street optical group has joined Allders to award their consumers 'points' in the same way as Tesco rewards its shoppers.
The agreement will mean the public can start collecting Clubcard points next month, on November 18, from 3,300 outlets Ð including D&A's 450 practices.
The expansion of Tesco's scheme is thought to be in reaction to Sainbury's newly launched Nectar promotion.