Date event hailed a success
Author: Andrew McClean
Over 1,000 visitors attended the eighth Date eyewear trade show in Florence, Italy on September 19-21 and met face-to-face with exhibitors for the first time since the start of the pandemic.
Online content from Date on Facebook and Instagram reached 80,000 users with a total of 5,584 interactions, which is more than double the average for the show, and video content had over 1,300 views in the first few hours after publication.
Giovanni Vitaloni, president of the event, said: ‘In a complicated year like this, we believe it sent a strong message, not only about re-starting our industry but also about a true resurgence of optimism and confidence.
‘We had the courage to organise an in-person event – the first for eyewear – and our efforts were reciprocated with the exhibitors’ exemplary motivation and the positivity and determination of companies and visitors.’
Organisers noted that the top trend of 2020 was allowing frame wearers to create their own look based on personality and taste.
Cristina Frasca, founding partner of Date, said: ‘Here at Date, everyone is free to be daring and bold and to come into contact with independent eyewear makers who take pride in their brilliant designers and their commitment to creativity.’