Silvia Nanni, De Rigo UK's managing director, met up with fellow Italian West Ham United striker Paolo Di Canio at Fila Multi-Storey Madness in Kingston on Sunday April 30 2000.
Fila Eyes, manufactured and distributed by De Rigo, was a co-sponsor of the event which involved running and music in a car park. Paolo Di Canio is one of Fila's endorsees. The running part of the event involved what the company described as a lung-bursting four-minute run to the top of a seven-floor car park and back down again. The music part, hosted by Kiss 100, involved a live DJ mixing challenge.