Design Eyewear Group: The Woow factor

Designed in Denmark by the Design Eyewear Group, the new Woow Eyewear Autumn/Winter 2020 collection contains several head-turning, colourful frame options.

With neo-retro inspiration, the new range makes use of playful shapes, patterns and colours in creating an offering which aims to empower, as the frame names show.

Get Hired comes with flat topped rims that round at the bottom. The thick acetate bridge and inbuilt nose pad creates a robust looking frame with a nerd-chic look. Tortoiseshell acetate on the lower part of the rims artfully fades into deep blue at the top and along the temples, with the tips of the temples in a contrasting, eye-catching bright orange.