Dunelm Optical has launched a new ‘user-friendly’ website.

The newly-designed site allowed access to all of Dunelm’s product information, including bigger and better quality images that have a zoom function for more scrutinous viewers.

It also provided users with information on the company’s eyewear, sunglasses, cases and accessories to glazed prescription and surfaced lenses.

Other features included regular news updates, fashion ideas and product releases. Video footage of London Fashion Week and other events displaying eyewear were available to stream and download in practice.

Peter Beaumont, Dunelm Optical CEO, said: ‘This smart, new website not only looks visually stunning but affords users to navigate through our extensive range of products and services with ease.’