Dunelm Optical to launch debut eyewear collection for British lifestyle brand
British lifestyle brand Lyle & Scott has teamed up with Dunelm Optical to launch a debut eyewear collection.
The 36 new frames will be unveiled at Optrafair on April 1-3 at Birmingham’s NEC.
Although best known for its golf clothing, Lyle & Scott has an extensive range of clothing, accessories and footwear which has been spotted on celebrities including David Beckham, Cristiano Ronaldo and Idris Elba.
Commercial director David Baker said: ‘We have been searching for another high-street designer brand to fit into our portfolio and we are delighted to welcome Lyle & Scott on board. The frames will have wide appeal across the age spectrum and we anticipate a great deal of interest.’