Patient education software developer and partner of the National Eyecare Group (NEG), Eyemaginations, has been rebranded to Rendia.
The US-based company designs educational software that mixes clinical artwork with interactive technology to help ECPs and patients develop a better understanding of one another and empowers patients to make informed health decisions with better outcomes.
Commenting on the company’s decision to change its name after 17 years, Rendia CEO Smitha Gopal said: ‘Our new brand is more than just a name change - it is a reflection of our company’s goals, message and culture. Although it is bittersweet to say goodbye to the name Eyemaginations, we simply outgrew it.’
NEG director of business development Phil Mullins added: ‘As the exclusive agent for Rendia in the UK, we believe the software offers independent practices a great opportunity to stand out from the competition.
‘By offering information and education in this unique way, ECPs can engage patients in their ocular health, giving them a fuller understanding of their services and the importance of ocular wellbeing as part of a whole body health regime.’