Essilor has released a toolkit for eye care professionals to help drive traffic to practices ahead of and during the 24 Hours of Le Mans racing event on August 21-22.

The company has promoted the importance of optimal vision on the road as part of its three-year partnership with the race organiser.

Its toolkit included personalised in-store and online assets, such as social media carousel posts, website banners, videos and window displays.

Tim Precious, managing director at Essilor, said: ‘The kit will help ECPs capture racing enthusiasts and communicate vital messages around the importance of good vision on the road for all drivers, whether you’re a professional racing driver or not.

‘It allows ECPs to gain visibility amongst current or potential patients, and followers on social media to help prompt drivers to book an eye examination, increase footfall in-store and boost business for our independent business partners.’