A new programme for independent optical practices has been launched by Essilor with online tools available to support, build and futureproof business.

The lens company said its Essilor Experts scheme and EssilorPro Portal was a tiered programme that provided different levels of support, such as media campaigns and a marketing hub.

Tim Precious, managing director at Essilor, said: ‘As today’s world is changing at an unprecedented pace, we are evolving too. The new Essilor Experts programme will anticipate the needs of patients to help keep ECPs ahead of their competition and support their path to growth after a turbulent year.’