Essilor has released a new national marketing campaign for its Varilux brand.

The See More Do More campaign can be personalised by independent practices in order to attract more local patients.

Essilor customers will be assigned a consultant, who will work with them to create and implement a personalised local campaign for their independent practice that will also include co-branded marketing support materials.

Essilor’s head of marketing Jason William said: ‘We have carefully combined a national and local element into this campaign to ensure high impact consumer messaging. We always strive to be the independent’s best business partner and our commitment includes helping businesses expand their sales and driving independent footfall through these campaigns.’