Essilor launches social media campaign ahead of World Sight Day
Author: Simon Jones
The global campaign, which will use the #bettersightbetterlife hasgtag, highlighted the importance of good eyesight and the impact vision has on quality of life, has used hard-hitting statistics to reinforce it message.
The company said 33 per cent of the world’s working population suffered from uncorrected vision, leading to a loss in productivity calculated to be worth as much as $1bn per day. The social repercussions of visual impairment were also addressed, as the company said that that 80 per cent of what children learn was acquired through visual information processing, poor vision could affect their progress in school as well as the way in which they integrated into society.
‘The statistics paint an alarming picture of the consequences of poor vision care. We hope that the #bettersightbetterlife campaign, as well as the many grassroots initiatives being led by Essilor staff around the world will help raise broader awareness of the importance of good vision internationally, especially when 80 per cent of visual impairment issues can be prevented or are readily treatable,’ said Jayanth Bhuvaraghan, chief corporate mission officer of the Essilor Group.