Essilor launches social media campaign ahead of World Sight Day

Essilor has launched a social media awareness campaign on the impact of poor vision to coincide with World Sight Day on October 9.

The global campaign, which will use the #bettersightbetterlife hasgtag, highlighted the importance of good eyesight and the impact vision has on quality of life, has used hard-hitting statistics to reinforce it message.

The company said 33 per cent of the world’s working population suffered from uncorrected vision, leading to a loss in productivity calculated to be worth as much as $1bn per day. The social repercussions of visual impairment were also addressed, as the company said that that 80 per cent of what children learn was acquired through visual information processing, poor vision could affect their progress in school as well as the way in which they integrated into society.