Transitions Optical launched its Transitions Certificate of Authenticity (COA) programme, rewarding double points to ECPs, with the aim to raise awareness around World Sight Day.

Eye care professionals will receive 20 points, between October 10-17, through the COA app when they scan a card.

Professionals can benefit by then collecting rewards through the programme using points earned, with Transitions-branded prizes ranging from: demo units and UV lamps, to coffee machines, kettles, tablets and advertising displays.

Suzanne Pitt, key account manager at Transitions Optical, said: ‘Since its launch in April 2021, there has been great success from the COA app, with lots of ECP’s engaging with the programme and redeeming prizes.’

The app is free to download on iOS and Android mobile devices.