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Where: Fiera Milano

Created by a pioneering group of Italian entrepreneurs at the start of the 1970s, the eclectic Mido trade fair in Milan has something for everyone. The international show, located in the home of Italian fashion, is an exhaustive compilation of frames, new technology and innovations, and networking opportunities.

This year, a number of eyewear manufacturers have already committed to launching new products and services. And Mido’s BESTORE award will recognise ‘the best optical stores in the world’ through an assessment of an outlet’s design and innovation qualities, with the winner being announced at the event.

Meanwhile, Mido’s Otticlub will act as a meeting place for seminars, workshops, presentations, events and conferences on vision and the optical sector for those wanting to keep abreast with the latest news and developments in the industry.

For more information about the event and what it has to offer please visit