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Where: Hilton Birmingham Metropole

The Optician Awards represent the most prestigious awards gala open to eye care professionals in the UK and are a highlight of the optical calendar. The ceremony includes a drinks reception, three course meal and live entertainment from a top-class host. This year, the new category Social Media Practice of the Year Award has been added.

Optician editor-in-chief Chris Bennett says: ‘This year’s line-up of trophies offers a mix of perennial favourites for business, products and the individual. Whether your practice’s metier is fashion, families or the fundus we have something for you. There’s a similar spread of interest across the roles with accolades for optometrists, dispensing opticians, contact lens opticians and front of house teams up for grabs. For many patients a trip to the optician is about buying a product, so we have categories for the best frame, lens and contact lens with awards recognising the quality of the products on offer and the expertise of the firms supplying them.’

For the full list of awards and to book your table, visit opticianawards.co.uk