Eye Respect revs up with Daniel Ricciardo

Brand ambassadors don’t get much better than one of Formula 1’s brightest stars, so British eyewear brand Eye Respect are definitely in pole position after signing Australian driver, Daniel Ricciardo. The partnership will also see the launch of a ‘Daniel Ricciardo collection.’

The company described Ricciardo as an eyewear fanatic who is passionate about travel and style. The nature of the Formula 1 calendar means he spends most of his time in sunny climes, making stylish, protective eyewear a must. He has been working closely with the company on the design of the range.