Essilor will launch national digital media and hyperlocal social media campaigns on October 3 that targets patients living near an optical practice to promote its Eyezen lens brand.

A promotional card has been created as an incentive for independent eye care professionals to get rewards when they dispense Eyezen Start lenses to patients.

Alan Pitcher, commercial director at Essilor, said: ‘Our autumn marketing drive hopes to create awareness of the single vision lenses and generate footfall for our Essilor Experts.

‘Consumers will either be sent to the optician finder on our consumer website or receive an Eyezen ad in their Facebook social media feed where they can make an appointment directly with their local optician.’