Transitions creates short films to connect with customers
A new campaign has been launched by Transitions Optical.
Four films have been created to explore the lifestyle of individuals who have found their ideal eyewear solution, each telling a relatable story to the audience. The goal is to make Transitions ‘into a lifestyle brand to inspire and create desire among young glasses wearers’.
The company has been investing in a variety of media outlets to raise awareness of its light intelligent lenses and to encourage spectacle wearers to consider the benefits of using them.