Eyewear brand For Art’s Sake has announced the opening of a new store in Covent Garden, London, in December.

The store will reflect elements of the brand’s style, with blue velvet furnishings and brass fixtures. There will be a selfie station, personal shopping in five languages, concierge and click and collect options and exclusive frame colourways.

Xiwen and Yannis, founders of For Art's Sake, said: ‘It has always been in our plans to have a store here for the convenience of our customers, and for more people to discover For Art's Sake. Covent Garden is a lifestyle destination, so when this rare opportunity came up, it didn't take much convincing for us to sign the space. We are so happy to be in a brand mix of Apple, Chanel, Tiffany, and confident that this will be a commercial success.’