Cubitts has introduced a same day complimentary frame rehab service across six of its practices as part of its Black Friday activity.

Patients have been offered the chance to bring in their one-year-old frames and have them serviced including a frame polish, hinge repair and readjustment.

The independent group said it believed spectacles could be worn for life and repaired when necessary rather than replaced. It encouraged patients to reuse rather than over-consume on Black Friday.