Healthy increase in sales of Ortho-k

Ortho-k prescribing for overnight vision correction and myopia control rose by 18% in the past year, according to No7 Contact Lenses.

The Hastings-based company attributed this increase to a year of intensive online and consumer-focused marketing, in addition to regular educational events on myopia for the profession.

‘Our intensive marketing – with the online campaigns – are showing a direct correlation with uptake in specific areas of the country,’ said No7 sales and marketing manager Danny Pepper.

‘The myopia control message is one that many practitioners and parents feel they can no longer ignore, with many believing they have a duty of care to inform patients about the benefits that can come from Ortho-k,’ he added.