Heidelberg introduces new practice marketing campaign
Author: Zoe Wickens
Heidelberg Engineering has launched new space-themed practice marketing collateral.
This campaign will support new and existing customers by advertising the benefits to their patients of an eye health check. The company introduced new campaign materials to Spectralis owners, including posters, roll-up banners and patient leaflets.
Heidelberg Engineering marketing manager Emily Malbon said: ‘The new campaign references the Spectralis situated on the International Space Station and the importance of having a comprehensive eye health examination to help optometrists set their practice apart from their competitors.'