Hook LDN finds its first permanent home in the capital

Hipster frame and sunglass brand Hook LDN has opened its first permanent store in London’s Shoreditch following a successful three month run for its Redchurch Street pop up.

The Shoreditch store opened its doors to the public on August 1 and will feature guest brands alongside Hook LDN’s optical and sun collections which take inspiration from famous music venues. Managing director, Simon Goodfellow, said he also wanted the venture to be much more than an optical store.

In addition to showcasing product the venue will also be introducing and stocking guest apparel brands, running customer events and artist appearances, making the new store a place for customers to come and hang out.