Hubble enters US contact lens market

A new cut-price online contact lens brand has been launched in the US this week called Hubble.

Hubble has raised $7.2m in funding from various investors including Brian Levy, a former chief medical officer of Bausch and Lomb. The hydrogel daily lenses were available in powers ranging from -0.75 to -8.00.

It claimed to be the country’s first direct-to-consumer contact lens brand, manufactured in Taiwan. Hubble was available at half the normal price ‘by cutting out mark-ups from intermediaries’ and offering subscriptions to patients, while those needing an eye exam were shown to a network of available practices via the Hubble website.