Johnson & Johnson launches campaign for 1-Day Acuvue Moist Multifocal
Johnson & Johnson is embarking on a major media campaign supporting 1-Day Acuvue Moist Multifocal to help drive presbyopes into practice.
The firm’s research shows that while 55% of the population over 45 need vision correction just 1.2% wear multifocal contact lenses. Research conducted last month revealed that 76% of that age group had difficulty reading small print and problems seeing in low light.
The multi-media campaign will approach the topic by talking about everyday problems such as applying make up, reading menus and reading small text on a mobile phone.