Kirk & Kirk contributes to digital advertising showcase

British Eyewear brand Kirk & Kirk has collaborated with outdoor advertising specialist Clear Channel Outdoor (CCO) and creative agency Bastard London (BL) to showcase the creative potential of digital advertising at this years’ Cannes Lions International Festival of Creativity.

Leveraging external attention analytics technology, CCO and BL produced digital interactive screen invites individuals towards it and as they stand in front, an introduction video is activated and begins to talk to them. By collecting information around three data points (gender and colour recognition, and the presence of glasses on the wearer), through a video sensor – the display showcases a personalised piece of eyewear to match the style of the person in front of it.