Lapsed contact lens wearers targeted in CooperVision campaign

A marketing campaign launched by CooperVision has reminded lapsed contact lens wearers of the freedom that wearing contact lenses could bring to their lifestyles.

The @home@play consumer-faced campaign was designed to encourage wearers to return to their pre-Covid wearing habits and book an appointment at their local optical practice.

CooperVision said during the pandemic, 33% of contact lens wearers reduced their frequency of wear because they wanted to give their eyes a break and 29% had not worn their contact lenses because they only wore them for socialising.

It added that contact lens sales dripped by around 7% in April when compared to last year, as a result of wearers spending more time at home.