A new campaign created to drive awareness of Local Optical Committees (LOCs) and the benefits of more optical practitioners getting involved has been launched.

The Local Optical Committee Support Unit’s (Locsu) #YourLOC: Expanding Primary Eyecare campaign included case studies, Q&A sessions and a podcast that explains more about what LOCs do.

Richard Whittington, CEO of Locsu, said: ‘With the opportunities presented by the National Outpatient Transformation Programme, there has never been a better time for practitioners to get involved in their local LOC committees to help expand primary eye care services. Broader involvement will really benefit the sector and LOC committee roles provide interesting career development opportunities for practitioners.’

Practitioners who are interested in getting involved should contact their local LOC and digital campaign assets are available to download now with further campaign materials available on November 23.