Marchon has signed a licensing agreement with fashion house Longchamp for the production and distribution of ophthalmic frames and sunglass styles.

The new collections will receive creative direction of Sophie Delafontaine, Longchamp’s Artistic Director ahead of the launch of new women’s lines in fall/winter 2017. They will retail in Longchamp boutiques, premium optical retail locations, multi-brand fashion channels and travel retail locations.

‘Developing eyewear that reflects the brand’s must-have, authentic products will service a need to the loyal fans of Longchamp worldwide,’ said Nicola Zotta,’ president and CEO of Marchon.