Contact lens manufacturer mark’ennovy has updated the packaging for its Blu:kidz silicone hydrogel contact lens with a new aesthetic aimed at the younger contact lens wearer.

‘In a market dominated by homogeneity and ever increasing commoditisation, mark’ennovy constantly looks to go the other way,’ says group marketing director Chris Carter.

‘We believe that the little things can make a difference to the patient experience, and bringing simple innovation in packaging design keeps Blu:kidz exciting and fresh for children every time they receive a new box. And a happy patient is almost certainly a loyal patient.’