Maui Jim has made changes to its marketing team to support the continued growth of its spectacles range, which it plans to expand and launch in new markets this year.
The brand reported that its optical collection has experienced growth since its launch in 2018 and will introduce existing frames and 30 new styles to Italy, Greece and Belgium.
Maui Jim attributes the success of its spectacles to its global marketing strategy and is supporting this further by promoting members of its marketing team.
Mike Dalton, chief operating officer at Maui Jim, said: ‘Maui Jim’s major growth within the optical category is due to our internal team’s continued success and dedication to growing the brand’s presence. By putting the right people in the right seats, we are able to evolve and expand the brand, making us better as a company. These elevated leaders will spearhead strategy for national and global marketing initiatives, further amplifying Maui Jim within the eyewear space as a whole.’
The marketing team will focus on raising brand awareness internationally, while showcasing its range of eyewear.
Jay Black has been promoted to chief sales and marketing officer and will oversee new promotional and strategic programmes to increase distribution and awareness of the brand.
Former global brand strategy director Diego de Castro will now oversee Maui Jim’s global marketing strategy for its eyewear as senior director of brand marketing and management.
Julie Barton has been promoted to senior director of marketing for the Americas and will continue to work on the brand’s presence and awareness in this region.
Former director of marketing for Europe, Martijn van Eerde, has taken on the position of senior director of marketing for Europe, Middle East and Asia Pacific.