Mido pushes 50th anniversary show back to 2021

Organisers of Mido have decided to move the 50^th edition of the trade show to February 6–8 2021 because of the ongoing coronavirus (Covid-19) pandemic.

The dates are three weeks earlier than Mido’s usual residency at the Fiera Milano Rho venue, which organisers said will give an additional boost to the eyewear industry.

Giovanni Vitaloni, president of Mido, said: ‘The 50th anniversary edition is being moved to 2021 and we are convinced it will bring a new lease on life to the eyewear industry in Italy and abroad. Our focus, and that of all industry professionals, is to inject new vitality into a healthy economic system that – although slowed by the public health crisis – has never lost its driving force.’