Millmead Optical Group has announced an investment in 35-year-old frames supplier Continental Eyewear.

The deal would enable each group to move into different markets, a joint statement said.

Continental Eyewear managing director Derek Cox said: ‘We are very enthusiastic at the opportunities this collaboration will bring and the many strong synergies that could not be ignored.

‘Sales, production and marketing teams are to remain unchanged and Millmead will offer Continental access to its international distribution network and UK Logistics.’

James Conway of Millmead Optical Group said: ‘The collaboration will bring many mutual benefits. Continental's product ranges are complementary to our own offering new sales opportunities with our international customers.’