Minamoto wins design award
Author: Lucy Patchett
Charmant’s Japanese style eyewear brand Minamoto beat almost 11,000 competitors to win the iF Design Award for best product.
The Product iF Award was judged by 75 international design experts, assessing idea, form, function, impact and differentiation, and found that Minamoto encapsulated the ‘outstanding creativity and design excellence’, which the award represents.
Nicolas Berne, designer at Charmant, commented: ‘My aim for Minamoto was to deliver the best collection possible to our customers. When I heard that we won the award, I experienced a mix of extreme joy and a true sense of pride. Getting such prestigious recognition from the design community is truly meaningful.’
Hajime Hori, product developer at Minamoto, added: ‘To work on the creation of Minamoto was a highlight, but then to win an iF Award is truly the icing on the cake. I appreciate the efforts of the entire Charmant team in creating this premium eyewear brand.’