Contact Lens Institute research has found eye care professionals in the US are missing an opportunity to talk about contact lens options with two out of three patients.

Stan Rogaski, executive director for the Contact Lens Institute, explained that patients do not know as much about contact lenses as the eye care industry may assume.

‘We found both troubling misinformation and a startling lack of information; areas that can be directly and effectively addressed by prescribers and staff. Incorporating these into conversation during an exam, which requires only seconds of additional time, presents a massive opportunity to increase patient knowledge, trust, and satisfaction, as well as grow their practice,’ Rogaski said.