Eyewear producer signs licence with Italian premium motorcycle brand Ducati
British eyewear producer Mondottica has signed a global licence with Italian premium motorcycle brand Ducati.
The licence, which runs until the end of 2022, is for ophthalmic and sun products for the brand’s three collections: Ducati, Ducati Corse and Ducati Scrambler.
‘No motorcycle brand has the inspired history of racing and performance that Ducati has, and we are excited to be associated with them. We will use the brand to redefine men's eyewear for years to come,’ said Mondottica founder and CEO Michael Jardine.
Alessandro Cicognani, Ducati licensing and partnership director said the partnership would result in a line of glasses was unmistakably Ducati.