Mulberry launches first eyewear collection with a pop-up installation
Mulberry launched its first eyewear collection with a pop-up installation in its Regent Street flagship store.
The store hosted the pop-up installation during London Fashion Week last month and included a smart mirror that brought the new frames to life for visitors, so they could see what they would look like on their faces, a bespoke light box that charted sunrise to sunset and a video dedicated to the collection in order to engage a customer who is fashion forward with unexpected experiences.
Both the ophthalmic and sunglass frames have been inspired by the sixties regarding their style and shape, and are available in seasonal colours of hibiscus red, sorbet pink and dark olive.