Zeiss has launched a website and self-service platform for practitioners that features tools and resources to manage their partnership with the optical provider.

MyZeiss is designed to enable practitioners to work easily and efficiently, in order to provide patients with the best possible service.

Features of the platform include placing orders and tracking information, managing account details and invoice payments, as well as downloadable digital marketing materials and point of sale campaign packs.

Keith Cockram, commercial director for the UK at Zeiss Vision Care, said: ‘Our new platform has been designed with our customers first in mind. MyZeiss is the ideal business tool, providing information quickly with its intuitive navigation.’