Optrafair 2016: Crowds gather for flagship optical event
Author: Joe Ayling
The Birmingham NEC exhibition hall featured latest frame designs, lenses, contact lenses, equipment and services, together with an area dedicated to children’s eyewear. Speakers at the event included Specsavers co-founder Doug Perkins and former optometrist Julia Manning, who opened up further discussion on the future of optics following the much-anticipated release of last month’s Foresight report.
Robert Morris, founder and creator of eyewear company William Morris, told Optician: ‘The timing of the show is very good because we just launched our new spring summer collection. A lot of customers have not had a chance to see the new designs, which are all on show at our stall with a double decker London bus.
‘We will always bring the spirit of William Morris to Optrafair. I think what I would like to see is more frame companies who go to Silmo and Mido come to Birmingham.’
It was the first time Optrafair owners the FMO had combined with new Optician parent company Mark Allen Group, and the majority of exhibitors have already re-booked their stands for Optrafair 2017.
Specsavers co-founder Doug Perkins added: ‘Optrafair has a lot of momentum, a lot of excitement. I think the professional equipment side is very occupied with people and that’s favourable technology that suits the profession which is the more, the better.’
The dates for next year’s Optrafair have been confirmed as April 1-3 2017.
- Read next week’s Optician for further news from the UK’s largest optical exhibition.