A ground-breaking study comparing spectacles bought online with those purchased in optometry practices has found that participants preferred glasses bought in shops.
The College of Optometrists-commissioned study was carried out by researchers from the University of Bradford and Cardiff University. They compared 154 spectacles bought online with 155 spectacles from UK optometric practices, with participants asked to complete a questionnaire on vision, comfort, fit, and how acceptable and safe the spectacles felt. In addition, all participants and spectacles were assessed at the University of Bradford eye clinic for clarity of vision, ocular muscle balance and fit and quality of the spectacle frames and lenses.
Not only were practice-bought spectacles more popular, 79% of participants said they would purchase their next pair from the high street. The remaining 21% that indicated they would purchase their next pair online cited convenience, clarity in pricing, significantly lower prices and the lack of pressure to purchase amongst their reasoning.
Mike Bowen, director of research for the College of Optometrists, said: ‘This study is important, not just because it’s the first of its kind, but also because of the rise in online purchasing.
‘It’s important that optometrists explain to patients that someone trained in dispensing can guide on the shape, fit and appropriateness of a certain pair of spectacles over another, which is particularly important for the elderly. As a sector, we need to prepare for the changing ways in which customers are shopping and ensure that consumers are getting a high quality service from whatever platform they choose to purchase.’