Positive Impact has appointed Adrian James as national account manager to develop the company’s contact lens business, with a focus on its NaturalVue 1-day Multifocal product.

James has experience in national sales and key account management positions, including roles at Transitions and Alcon.

Nick Atkins, marketing and professional services director at Positive Impact, said: ‘We are delighted to have someone of Adrian’s calibre joining our sales team. He more than fits our criteria of employing only highly experienced optical professionals into our commercial team.

‘Covid has been tough on a lot of good people and so Maxine Green and I are really pleased to have an immediate opportunity to secure Adrian’s services. We know he will be a great asset in driving our business forward.’