Positive Impact launches new HydraMed gel formulation

Positive Impact has announced that it will launch a new HydraMed Night gel formulation at the British Contact Lens Association (BCLA) conference on May 30 in Manchester.

The improved lanolin-free formulation is for more sensitive eyes and will feature in Positive Impact’s best in class dry eye portfolio as part of the event’s Dry Eye Zone.

Nick Atkins, Positive Impact’s sales and marketing director, said: ‘Dry Eye is a disease that is on the increase and most patients aren’t being managed effectively with just drops. It affects contact lens wearers and non-contact lens wearers alike and in recent years technology for both diagnosis and management have made significant advances.’