Charity campaign shortlisted for award
Author: Sean Rai-Roche
A joint campaign seen by an estimated 2.4m people by RNIB Scotland and Diabetes Scotland warning that too few Scots are attending check-ups that could save their sight has been shortlisted for the Scottish Charity Awards.
Claire Fleming, communications manager for Diabetes Scotland, said: ‘According to the latest figures, almost 20% of people in Lanarkshire alone eligible for diabetic retinopathy screening do not have any record of attending for the previous 15 months.’
The centrepiece of the campaign was a 90-second film narrated by Scottish actor and diabetes sufferer Brian Cox CBE.