Rolling out hi-tech Rx boost

The Bollé Brands Group has launched a new Rx programme with the aim of allowing more consumers to benefit from its proprietary lens technologies.

Through a single platform available worldwide, practice partners now have access to all the group’s brands and will be able to offer customers the benefits its technologies, including Bollé’s photochromic Phantom lens, Bollé’s Volt+ lens, Spy+’s Happy Boost, as well as the company’s signature Serengeti mineral lens that incorporates photochromic, polarising and Spectral Control technologies. The programme is offered across prescriptions -8 to +4.

The Bollé Brands Group said that the platform has been designed by and for opticians with a simple order entry process and improved tracking due to its modern interface.