Safilens has appointed Ian McDermott as its new country manager for the UK.

McDermott has been tasked with managing the UK sales team and working to strengthen customer care and warehouse services at Safilens’ UK subsidiary.

Daniele Bazzocchi, Safilens’ general manager, said: ‘I am pleased to welcome Ian to our team. I have no doubt his solid background in the UK optical market will enable him to guide our strategy in the country, further strengthening our customer relations and expanding our market share by leveraging the values of quality and innovation that sets Safilens apart. Great Britain has long been a key market for us because it understands and appreciates the added value of our products.’