Safilo and David Beckham join forces to release eyewear collection
Author: Zoe Wickens
David Beckham has followed his wife into fashion designing by launching his first eyewear collection with Safilo.
A global ten-year license agreement for ophthalmic frames and sunglasses has been signed, with the first collection due to be released in January 2020.
Beckham said: ‘I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.’
Safilo Group’s CEO Angelo Trocchia added: ‘With this ten-year license, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men’s brands already present in our portfolio, working in synergy with the extraordinary
power of David’s global audiences to further strengthen the presence of Safilo in the digital universe.’