Silhouette reveals plans to create its own premium sports eyewear brand
Silhouette has revealed plans to create its own premium sports eyewear brand and terminate its long-standing license agreement to produce Adidas eyewear that was first signed in 1993.
Launching in the autumn, Silhouette will produce the new collections at its headquarters in Linz, Austria, with a range of specialist lenses and filters also in development.
The new sports eyewear collection will be available in Austria, Germany, Switzerland, Slovenia, Spain and selected retailers in the European Alps region in late 2019. A UK launch is expected in early 2020.