Specsavers brings Apple's Genius Bar feel to optics

Specsavers is bringing a touch of Apple’s Genius Bar to optics with the roll out of a new look and feel for its practice floors which banishes booths and desks in favour of tablet computers and stand-up service points.

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Brighton’s North Street store is one of the first Specsavers practices to benefit from the new look which will be rolled out across the network in the next three years. The idea behind the plan is to create a more flexible customer journey but also to eventually move to paperless working.

On entering the store the patient is met by a member of staff who undocks one of the secured tablet computers and collect the patient data. This connects directly with the Socrates practice management system storing and collecting the patient’s data for use throughout the clinical and retail experience.