A rebranding process to highlight its core values will coincide with the 35th anniversary of the foundation of Specsavers.
While the familiar logo will remain the multiple’s desire to help people feel good, cared for and smart will form the foundation of the way its products and services are communicated.
Plans are currently being finalised on a new corporate look and feel for all advertisements and imagery along with brand values to guide the way customers are handled in practice. Specsavers will also be exploring how those values can be incorporated into store design.
The multiple has also rolled out a clinical outcomes reporting system which it will use to benchmark referral performance within its network. It hopes the system will provide the data to build trust between optometry and the hospital sector and help ophthalmology and optometry work closer together.
Specsavers annual review reveals that in the year to the end of February global revenues rose six per cent to £2.78bn of which £1.47bn came from the UK. The year saw the firm dispense 550m contact lenses, 21.6m frames and 400,000 hearing aids. The UK store count is now 816 with 60 new outlets opening, many within Sainsbury’s supermarkets, and it has 49 domiciliary partnerships.
Optician speaks exclusively to co-founder Doug Perkins and clinical services director, Giles Edmonds, about the multiple’s plans in a forthcoming interview.