Specsavers releases new glaucoma awareness campaign
Author: Zoe Wickens
Specsavers has launched a new campaign to raise awareness of glaucoma and to increase detection rates.
This campaign will continue into Glaucoma Awareness Week on June 17-23 and will be an extension of the ‘Don’t lose the picture’ concept from 2018. Adverts will display a partial image and the words ‘Don’t lose the picture. Glaucoma can steal your sight. Catch it in time.’
Specsavers’ director of professional advancement Paul Morris said: ‘There is a clear and urgent need to raise awareness of glaucoma and of the importance of regular eye tests. Ultimately this is a disease which can rob you of your sight, yet two thirds of people with glaucoma don't know they have it.
'Our campaign is designed to make an emotional impact by showing that the images that matter most to you - your family and friends - can disappear.’